RESEARCH
CHIPOTLE CONSUMER REPORT
In collaboration with two colleagues, our report on Chipotle delves into brand analysis, consumer study data, and social media trends. We unveil key insights into Chipotle's market presence through a comprehensive examination. Our findings culminate in recommendations aimed at leveraging marketing campaigns to amplify Chipotle's brand expansion strategies.
ADIDAS SAYS BYE CASE STUDY
This case study analyzes Adidas' crisis communications amid tensions with Kanye West, resulting in the termination of its Yeezy partnership due to his antisemitic remarks. Our thorough analysis of celebrity spokesperson risks led to winning our class competition, judged by esteemed PR professionals, and placing 2nd Place Runner-Up in the official 2024 Page Society Student Case Study Competition!
JOB HOPPING WHITE PAPER
Recognizing the emergence of job hopping as a significant concern, my team and I aimed to spotlight this trend for our class client, Protiviti. Delving into its implications for the company, we analyze strategies to mitigate its effects and propose proactive measures to ensure Protiviti's success in navigating this issue.